|A disappointed salesman of Coca Cola returns from his Middle East assignment.
A friend asked, “Why weren’t you successful with the Arabs?” The salesman explained
“When I got posted in the Middle East , I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had a problem I didn’t know to speak Arabic. So, I planned to convey the message through three posters…
First poster: A man lying in the hot desert sand…totally exhausted and fainting.
“The hell it should had!? said the salesman. Didn’t realize that Arabs read from right to left”